Partners & Advertising

HnL Media is an independent, innovative publishing company that likes nothing more than creating high-quality, free magazines in the field of winter sports, cycling and travel. Our publications are up-to-date, practical, surprising and inspiring. HnL Media was founded in 2019 and our products are a source of inspiration for many winter sports and cycling enthusiasts. With our publications, readers get more out of their vacation and free time. With a network of enthusiastic partners in Europe and a sophisticated distribution structure within the Netherlands, we ensure that our reports are relevant and reach the right target group.

Readers can find additional information about partners, test results, areas and material on our online platforms.

Our team

The HnL Media team consists of people who have earned their spurs in the media industry and can rely on decades of experience in tourism and recreation. The team members have a huge network of partners at home and abroad. HnL Media thus guarantees inspiring branded content and a sophisticated distribution structure. Thanks to the cooperation with VDH Bestuurszaken, all administrative, financial and secretarial tasks are in the hands of a reliable and experienced agency.

Why does HnL Media choose offline?

Numerous studies have been conducted into the appeal of printed media with the same result:

’OFFLINE IS FOR INSPIRATION
ONLINE IS FOR INFORMATION’

A second important outcome of these studies is that the truthfulness of articles in printed media is considered to be higher than the truthfulness of online articles. With offline media the ‘sender’ is clear. This gives the reader the feeling of reading reliable information, which has been compiled by an experienced team / editorial staff / publisher. 

Finally, it is stated that snuggling away with a magazine provides a real moment of relaxation and sends the signal to the environment: ‘I am now doing something for myself; just let me relax for a moment please’.

SKI-NL (Wintersport special)

SKI-NL is a free magazine for winter sports enthusiasts made by winter sports enthusiasts that is published annually. With a print run of 50,000 copies, the magazine can count itself among the largest players in the Dutch winter sports market. SKI-NL is free and reaches 100% of the target group through a sophisticated distribution strategy. The magazine focuses on the winter sports family, the bon vivants, empty nesters, ski freaks, ski-run visitors and the wealthier classes. In SKI-NL, the reader will find information on a variety of topics, such as traditional winter sports resorts in the Alpine countries, surprising destinations in other parts of the world, renting or buying equipment, ski lessons, clothing, travel and many more winter sports related issues.